How Bespoke Art Can Help Workplace Interior Designers

Bespoke fine art can enhance workplace interior designers’ commercial prospects in a number of ways.

The use of fine art enables designers to showcase their creativity and innovation, helping them distinguish themselves from competitors during the pitching process. By including fine art in proposals, designers can demonstrate their ability to create rich and vibrant design schemes, with the promise that interior spaces will feel fully curated and complete.

Indeed, artwork brings a multidimensional quality to proposals, adding depth and variety to a designer’s work. It can also echo and accentuate other aspects of a design scheme. It enables designers to make powerful statements and create strong visual impact, helping them grab a client’s attention and improving their chances of winning projects.

Once the work is won, engaging with fine art helps to ensure that client expectations are met or even exceeded through the delivery of unique, high-quality design concepts. In a crowded market this can set a designer apart and boost their reputation, making clients more likely to recommission them or recommend their services to others.

Specifically, the use of bespoke fine art helps designers achieve competitive advantage through:

Creating more personalised design schemes

Bespoke fine art introduces an element of personalisation into workplace interior design schemes. Customised to suit specific briefs, art can add new dimensions to creative projects, aligning with a prospective client’s personality and preferences. More than mere decoration, bespoke fine art influences tone and articulates a style that fits the purpose and identity of the surrounding space. In this way, it can bring audiences closer by linking aesthetically to specific brand values and characteristics.

Bespoke artworks can also create a sense of distinction and pride. In high-performance work cultures in particular, personalised artwork can enhance the workspace to create a more stimulating environment.

Put simply, if a design proposal feels more ‘personal’ to the client, it’s more likely to speak directly to them and win their favour and approval. And as bespoke fine art facilitates personalisation, it therefore elevates the prospects and appeal of workplace interior design schemes.

Creating greater aesthetic impact

Design schemes that incorporate bespoke fine art can deliver greater aesthetic impact, with artworks amplifying interior colour schemes, patterns and concepts. For example, as part of a workplace project in Guildford, Spacial Artworks created a series of abstracted photographs capturing local street scenes at night, blurring bold colours to create both contrast and complementarity with the earthy tones of the client’s office. In one piece, we echoed the deep yellows of a statement piece sofa situated in a breakout space, accentuating the overall look and feel of the interior design scheme.

Artworks can also be used to complement key spatial elements of a building or emphasise architectural details, for example using curved shapes to highlight archways. In addition, design schemes that reflect a building’s history can be enriched through customised artworks featuring contextual motifs. An artistic nod to a site’s industrial or cultural past can strengthen the link to local heritage. This creates a sense of identity and belonging, which ultimately increases a design scheme’s chances of success.

Leveraging the associated benefits of art in the workplace

Interior designers who use bespoke fine art in their proposals can align their work with the associated benefits of art in the workplace. This approach will strengthen their design scheme’s value proposition and significantly boost their prospects of winning projects.

It is well known, for example, that fine art improves the aesthetic appeal and ambiance of workplace interiors. It helps to engage, stimulate and inspire employees who, in the post-pandemic era, increasingly need compelling reasons to come into the office. Art can reinforce workforce connections and cohesion, while also having a strong ‘neuroaesthetic’ impact, provoking emotions and providing a boost to mental wellbeing, focus, cognition and productivity.

By proposing to incorporate art in their design schemes, designers can leverage the known power and potential of art in the workplace. In this way, they can gain a distinct advantage over conventional, non-art-based interior design proposals.